THE PRODUCT GARAGE × FIERCE / DOGPATCH LABS

Two founders bring a decision they haven't made yet

Fierce brings the founders. Product Garage builds the room.

WHENTuesday, 6 October 2026
WHEREDogpatch Labs, Dublin
FORMAT16 selected operators · 4 working teams

Two steps · about six minutes · places selected for the room

THE ROOM / 16 OPERATORS IN MOTIONThe Product Garage working flowSixteen experienced operators form four working teams, solve two live founder challenges, and create one practical next move.
THE ROOM, BY THE NUMBERS

The working flow: sixteen experienced operators, four teams, two founder challenges and practical recommendations

01 / THE ROOM16

Operators with real B2B scars.

02 / THE TEAMS4

Teams that can decide.

03 / THE WORK2

Founders with a decision.

04 / THE OUTCOME1

A useful next move.

0116experienced operators
024teams of four
032live founder challenges
041practical recommendation per team

WHY PROTECT A TUESDAY MORNING?

The founders haven't decided yet

A lot, or maybe, all the events show you a decision after it's been made. But here, whatever your team recommends by 14:00 is information they didn't have at 08:45. That's the difference between watching a decision and making one.

01

A decision nobody's made yet

02

Four operators who've made calls like it before

03

One recommendation, argued out loud, by 14:00

THE PRODUCT GARAGE

This is our fourth working session

Product Garage is a Dublin-based network of B2B operators who donate a morning at a time to real product and GTM problems.

Our third session ran in August 2026 - twelve operators, one live adoption challenge, one Saturday.

We're unincorporated, pro-bono, and non-revenue. Nobody in the room is being sold anything.

And the point? The WORK.

THE MORNING / 08:45–14:00

SCROLL THE SCHEDULE
  1. 01

    Arrive and connect.

    Light breakfast, introductions and time to meet the room.

  2. 02

    Founder brief.

    The founder shares the live decision the room will work on.

  3. 03

    Session 01.

    The first focused working session with your team.

  4. 04

    Lunch.

    A short reset, with the conversation still in the room.

  5. 05

    Session 02.

    Turn the work into a clear, practical recommendation.

  6. 06

    Presentations + Q&A.

    Teams present their recommendations and take questions.

WHO THIS IS FOR

Built something B2B? Bring that judgement.

Product, growth, sales, GTM and startup people with experience worth putting to work.

  • 01

    Built, launched, sold or scaled a B2B product.

  • 02

    Comfortable with ambiguity and candid recommendations.

  • 03

    Ready to prepare, contribute and stay for the full session.

BEFORE YOU APPLY

Come prepared. Stay for the work.

Review the challenge material before the event. Attend and contribute for the full working session.

Tuesday, 6 October 2026Dogpatch Labs, DublinTuesday morning (exact time to be confirmed)

16 PLACES / SELECTED FOR THE MIX

Worth a Tuesday morning?

Two steps. About six minutes. Applying does not guarantee a place.